Every month, Downeast Learning brings you a technology learning opportunity for businesses and non-profits in Downeast (and coastal) Maine. (Learn more or submit your idea at www.downeastlearning.com).

This month's guest presenter is Amy Tellier-Briggs. This month's guest presenter is Amy Tellier-Briggs. Amy has worked in online retail and web communications for over ten years, and is a current Google Analytics user. She recently attended a training session by a certified Google Analytics partner in Philadelphia, and is eager to share what she's learned.

This is mainly a beginner's class, covering setup, implementation, and a review of the various reports available from Google Analytics - that's the "how."

We'll also delve a bit deeper into the "why," through discussions on ways to use GA to benefit your business, insights on what to report on (and what not to), and what all that data can and should mean to you.

You'll leave the session with a good amount of knowledge, and a whole lot of questions, but that's what analytics is all about - asking the right questions and making sense of their answers. You'll also be given a list of great analytics resources for further study.